--- title: How to choose the right social media platform for your business description: Not sure what social media platform to use for your business? Check out our list of favourites with ways they can be best used. image: https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/carswell_gould_business_social_media.jpeg --- [![](https://blog.carswellgould.co.uk/hubfs/DontGoDark/CarswellGould_logo_white.png)](https://carswellgould.co.uk) Menu - [Home](https://carswellgould.co.uk) - [Solutions](https://carswellgould.co.uk/solutions) - [News](https://carswellgould.co.uk/news) - [Insights](https://blog.carswellgould.co.uk/) - [Case Studies](https://carswellgould.co.uk/our-work) - [Careers](https://carswellgould.co.uk/creative-marketing-agency-careers) - [Contact](https://carswellgould.co.uk/contact) # How to choose the right social media platform for your business ![How to choose the right social media platform for your business](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/carswell_gould_business_social_media.jpeg) ![Edward Gould](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/ed.jpg) ### Edward Gould #### Published Friday 20th March 2015 ### There’s a lot of choice out there when it comes to choosing social media platforms for your business, and it’s easy to feel daunted and overwhelmed by the options. Our social media experts have compiled a list of their favourites, along with some ways they can be put to best use for your business. ## **Facebook** The most widely used of all social media, [Facebook](https://www.facebook.com/) is ideal for consumer-facing businesses. While it’s becoming increasingly difficult to reach audiences organically on Facebook, paying for a well-targeted advert or promoted post can do wonders in seeing big results on a social media campaign. ## **Twitter** [Twitter](https://twitter.com/) is quite possibly our favourite social media platform. It can be cleverly utilised to drive users towards websites and apps, as well as being a fantastic tool for joining in conversations that are relevant to your business. Use a tool like Hootsuite alongside Twitter to schedule your tweets and keep on the pulse of your industry. ## **YouTube** [YouTube](https://www.youtube.com/)’s platform is bigger than many people realise, and its ad targeting tool is one of most precise we’ve seen. Create snappy, engaging videos for your business or put together one of the most searched-for type of content: the mighty how-to video. ## **LinkedIn** A presence on [LinkedIn](https://www.linkedin.com/) is an absolute must for B2B companies and those reaching professional services. Keep your company page up to date with news, long-form posts and create a showcase page to target your products and services at certain audiences. ## **Pinterest** As a social media site we could lose hours of the day on, [Pinterest](https://uk.pinterest.com/) is best suited for businesses with a very visual aspect, or anything that involves food or getting crafty. Pinterest users love to be inspired and will often save links to come back to later, making it a great way of driving traffic to your website. ## **Instagram** Not just for selfies and photos of someone’s dinner, [Instagram](https://instagram.com/) is a great platform for getting your products out there. Unleash your arty side and get playing with different filters. It’s also a great tool for showing behind the scenes at your business and allowing your customers to meet your team. ## **Vine** [Vine](https://vine.co/) is a video app with a twist: you only get six seconds of footage. These constraints force you to be creative and Vines can be used to show humour, products and tease at upcoming launches or announcements. Vine is owned by Twitter, and ideal for sharing on that platform. Our team of social media supremos are proficient at tweaking and honing messages and content for each platform, and love nothing more than examining insights and analytics to get the best results for our clients. Take a look at [some of our best work here](https://carswellgould.co.uk/case-studies/nice-tweet-you-minister). If social media leaves you feeling out of your depth, [get in touch today](https://carswellgould.co.uk/contact) or give us a call on 023 8023 8001 to see how we can help you.   [![digital marketing agency uk hampshire london](https://no-cache.hubspot.com/cta/default/5415767/a744b758-7ca6-4e48-85d2-650cbda1bbb0.png)](https://cta-redirect.hubspot.com/cta/redirect/5415767/a744b758-7ca6-4e48-85d2-650cbda1bbb0)   ### Do you need help promoting your business? Or, have a marketing campaign you need professional support with? If you would like to discuss how Carswell Gould could help, our team of experts are keen to chat. Fill in your details below and we'll be in touch shortly. ## Share this page ### Related news [![15 examples of how 'doing the right thing' makes commercial sense](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_Gould_illustration_inspiration.jpg?width=80&name=carswell_Gould_illustration_inspiration.jpg)](https://blog.carswellgould.co.uk/15-examples-doing-the-right-thing-makes-commercial-sense) ##### [15 examples of how 'doing the right thing' makes commercial sense](https://blog.carswellgould.co.uk/15-examples-doing-the-right-thing-makes-commercial-sense) ### More by Edward Gould [![What happens in Vegas doesn’t stay in Vegas! Our Creative Director's guide to HxGN LIVE 2022](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/HxGNLive_robot_dog.jpg?width=80&name=HxGNLive_robot_dog.jpg)](https://blog.carswellgould.co.uk/what-happens-in-vegas-hxgn-live-global) ##### [What happens in Vegas doesn’t stay in Vegas! Our Creative Director's guide to HxGN LIVE 2022](https://blog.carswellgould.co.uk/what-happens-in-vegas-hxgn-live-global) [![Eco-friendly and sustainability - the right thing for the world and business](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/Carswell_Gould_Girl_Windmill_Sustainable.jpg?width=80&name=Carswell_Gould_Girl_Windmill_Sustainable.jpg)](https://blog.carswellgould.co.uk/eco-friendly-and-sustainable-business) ##### [Eco-friendly and sustainability - the right thing for the world and business](https://blog.carswellgould.co.uk/eco-friendly-and-sustainable-business) ### About Carswell Gould is an award-winning, integrated creative comms agency, with over 25 years’ experience. A full suite of marketing communications, including strategy, brand, PR, social media, design and web is delivered for a huge range of clients that value creativity, passion and quality. ### Tweets ### Social [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/linkedin--white.svg)](https://www.linkedin.com/company/578165) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/twitter--white.svg)](https://twitter.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/youtube--white.svg)](https://www.youtube.com/user/CarswellGould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/facebook--white.svg)](https://www.facebook.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/behance--white.svg)](https://www.behance.net/carswellgould) ### Award-winning marketing communications ![CIPR awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/CIPR-logo.png) ![Excellence awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/excellence-logo.png) ![Hermes Creative](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/hermes-logo.png) ![Merit Winner 2018](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/merit-logo.png) ![Wirehive 100](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/wirehive-logo.png) Registered Address: Carswell Gould, 16 Brunswick Place, Southampton, SO15 2AQ Carswell Gould LLP trading as Carswell Gould, Registered number: OC333167 Registered in England and Wales, Gill Gould - Partner, Ed Gould - Partner, VAT No: 711737743 - [Terms and Conditions](https://carswellgould.co.uk/terms) - [Privacy Policy](https://carswellgould.co.uk/privacy-policy) - [Cookie Policy](https://carswellgould.co.uk/cookie-policy) - [GDPR Compliance](https://carswellgould.co.uk/gdpr-compliance-statement)