How to show your customers love this Christmas
Edward Gould

Edward Gould

Published Friday 20th November 2020

 

Christmas is nearly upon us and we've been thinking a lot about how to spread the love this year.

With the rise of remote working, the way in which we can reach our customers has transformed. If you're a business that usually sends out Christmas cards, you may be considering other ways to show your customers some love this Christmas during difficult times.

Here are some things to consider:

 

Digital Christmas cards VS real

Now more than ever, taking time to connect is key (check our New World Marketing guide for more on this). Sending a card digitally or by post will always add huge value, so here are some ideas to get more out of the activity.

 

Getting permission granted

We're doing a lot of work to make sure businesses are getting permission to market to the home address of key contacts. Christmas is a perfect time to do this, so consider how you can incentivise gaining permission to send cards or gifts to your customers’ home addresses. We have developed a neat tech/inbound solution that could be the perfect way for you to achieve this. Get in touch to see how we can make this work for your business.

 

Share the love (and exposure) with others less fortunate

Charity marketing partnerships can benefit both parties brands equally. Establish these in a meaningful way by considering all channels and messaging. The end result can add purpose and meaning to giving, especially at this time of year. We have great charities and great marketing flows ready for you.

 

Random act of kindness

Sometimes it is the little things that make the biggest impact, so how about visibly bringing some festive cheer by delivering something great to your clients’ doors? Hand delivery will capture the moment and post online to show you care.

 

There are, of course, lots of other things you can do. Whatever you decide we hope, like us, you’ll take special care to remind your staff, stakeholders, customers and audiences that you are there and thinking of them.

 

If there is anything on your mind, or if you simply want to bounce marketing or creative ideas off us, we are happy to jump on a call and discuss your business spreading the love this Christmas. Just let us know!

Do you need help promoting your business? Or, have a marketing campaign you need professional support with?

If you would like to discuss how Carswell Gould could help, our team of experts are keen to chat. Fill in your details below and we'll be in touch shortly.