--- title: Insight and thinking from Carswell Gould (2) description: Carswell Gould's Insights blog shares marketing communications, industry news, sales, customer success content and tips and guides, (2) --- [![](https://blog.carswellgould.co.uk/hubfs/DontGoDark/CarswellGould_logo_white.png)](https://carswellgould.co.uk) Menu - [Home](https://carswellgould.co.uk) - [Solutions](https://carswellgould.co.uk/solutions) - [News](https://carswellgould.co.uk/news) - [Insights](https://blog.carswellgould.co.uk/) - [Case Studies](https://carswellgould.co.uk/our-work) - [Careers](https://carswellgould.co.uk/creative-marketing-agency-careers) - [Contact](https://carswellgould.co.uk/contact) # Carswell Gould Insights ## [What happens in Vegas doesn’t stay in Vegas! Our Creative Director's guide to HxGN LIVE 2022](https://blog.carswellgould.co.uk/what-happens-in-vegas-hxgn-live-global) #### Article Types - [All Article Types](https://blog.carswellgould.co.uk) - [Strategy](https://blog.carswellgould.co.uk/tag/strategy) - [Content & Media](https://blog.carswellgould.co.uk/tag/content-media) - [Web & Digital](https://blog.carswellgould.co.uk/tag/web-digital) - [The business of marketing](https://blog.carswellgould.co.uk/tag/the-business-of-marketing) ## [![Top tips and smart marketing moves for startup businesses](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_marketing_tips_startups.jpg?width=690&name=carswell_gould_marketing_tips_startups.jpg) Top tips and smart marketing moves for startup businesses Published Mon 5 Oct 2020 by **Gareth Miller**](https://blog.carswellgould.co.uk/top-tips-and-smart-marketing-moves-for-startup-businesses) ## [![Vive la vida del diseño (Live the design life)](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_design_career.jpeg?width=690&name=carswell_gould_design_career.jpeg) Vive la vida del diseño (Live the design life) Published Tue 30 Jun 2020 by **Rob Harris**](https://blog.carswellgould.co.uk/live-the-design-life-advice-on-pursuing-a-career-in-design) ## [![Why Marketing Workshops Work](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_post_it_notes_teamwork_collaboration.jpg?width=690&name=carswell_gould_post_it_notes_teamwork_collaboration.jpg) Why Marketing Workshops Work Published Fri 26 Jun 2020 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/why-marketing-workshops-work) ## [![New World Marketing - Live!](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_marketing_webinar_gareth_miller_ed_gould.jpg?width=690&name=carswell_gould_marketing_webinar_gareth_miller_ed_gould.jpg) New World Marketing - Live! Published Wed 24 Jun 2020 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/new-world-marketing-live) ## [![What will life be like in 2050?](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_Gould_minoculars_looking_into_future.jpeg?width=690&name=carswell_Gould_minoculars_looking_into_future.jpeg) What will life be like in 2050? Published Fri 12 Jun 2020 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/what-will-life-be-like-in-2050) ## [![How virtual reality can bring the construction industry to life](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/VR2-1.jpeg?width=690&name=VR2-1.jpeg) How virtual reality can bring the construction industry to life Published Thu 11 Jun 2020 by **Gareth Miller**](https://blog.carswellgould.co.uk/how-virtual-reality-can-bring-the-construction-industry-to-life) ## [![Why inbound marketing is an important ingredient for strategic planning](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_inbound_marketing_strategic_planning.jpg?width=690&name=carswell_gould_inbound_marketing_strategic_planning.jpg) Why inbound marketing is an important ingredient for strategic planning Published Mon 18 May 2020 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/why-inbound-marketing-is-an-important-ingredient-for-strategic-planning) ## [![Boxing clever, a creative new solution for your business' digital marketing evolution](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_lego_present_clever_Solution.jpg?width=690&name=carswell_gould_lego_present_clever_Solution.jpg) Boxing clever, a creative new solution for your business' digital marketing evolution Published Fri 15 May 2020 by **Gill Gould**](https://blog.carswellgould.co.uk/boxing-clever-a-creative-new-solution-for-your-business-digital-marketing-evolution) ## [![Shifting your marketing efforts to digital](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_laptop_marketing_digital.jpg?width=690&name=carswell_gould_laptop_marketing_digital.jpg) Shifting your marketing efforts to digital Published Wed 13 May 2020 by **Gareth Miller**](https://blog.carswellgould.co.uk/shifting-your-marketing-efforts-to-digital) ## [![Keeping marketing momentum going, while reducing spend](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/Carswell_Gould_donut_Momentum_pendulum.jpg?width=690&name=Carswell_Gould_donut_Momentum_pendulum.jpg) Keeping marketing momentum going, while reducing spend Published Mon 11 May 2020 by **Edward Gould**](https://blog.carswellgould.co.uk/keeping-marketing-momentum-going-while-reducing-spend) ## [![How to get the best out of using Zoom](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/header-1.gif?width=690&name=header-1.gif) How to get the best out of using Zoom Published Tue 5 May 2020 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/how-to-get-the-best-out-of-using-zoom) ## [![Hosting a virtual event, the benefits and our take on the best software available](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_video_call_home_remote_working.jpg?width=690&name=carswell_gould_video_call_home_remote_working.jpg) Hosting a virtual event, the benefits and our take on the best software available Published Fri 24 Apr 2020 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/hosting-a-virtual-event-the-benefits-and-our-take-on-the-best-software-available) ## [![Five tips to get you working remotely like a pro](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_remote_Working.jpeg?width=690&name=carswell_gould_remote_Working.jpeg) Five tips to get you working remotely like a pro Published Fri 3 Apr 2020 by **Edward Gould**](https://blog.carswellgould.co.uk/five-tips-to-get-you-working-remotely-like-a-pro) ## [![How you can use remote working tools like Zoom, Chat and Google Drive to improve your productivity, wherever you are](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_working_from_home.jpg?width=690&name=carswell_gould_working_from_home.jpg) How you can use remote working tools like Zoom, Chat and Google Drive to improve your productivity, wherever you are Published Wed 18 Mar 2020 by **Edward Gould**](https://blog.carswellgould.co.uk/how-you-can-use-remote-working-tools-like-zoom-chat-and-google-drive-to-improve-your-productivity-wherever-you-are) ## [![Why Influencer Outreach Should Be Part Of Your Next Campaign](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_influencer_outreach_campaign.jpg?width=690&name=carswell_gould_influencer_outreach_campaign.jpg) Why Influencer Outreach Should Be Part Of Your Next Campaign Published Wed 8 Jan 2020 by **Ellie Foster**](https://blog.carswellgould.co.uk/why-influencer-outreach-should-be-part-of-your-next-campaign) ## [![Wordpress vs Drupal. Which CMS best suits your needs?](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_CMS_Drupal_wordpress.jpg?width=690&name=carswell_gould_CMS_Drupal_wordpress.jpg) Wordpress vs Drupal. Which CMS best suits your needs? Published Thu 28 Nov 2019 by **Simon Perry**](https://blog.carswellgould.co.uk/wordpress-vs-drupal.-which-cms-best-suits-your-needs) ## [![How to Develop Your Tone of Voice: The Do's and Don’ts](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_brand_voice.jpg?width=690&name=carswell_gould_brand_voice.jpg) How to Develop Your Tone of Voice: The Do's and Don’ts Published Wed 6 Nov 2019 by **Ellie Foster**](https://blog.carswellgould.co.uk/how-to-develop-your-tone-of-voice-the-dos-and-donts) ## [![Marketing to Millennials: Our Top Tips](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_marketing_millenials_working.jpg?width=690&name=carswell_gould_marketing_millenials_working.jpg) Marketing to Millennials: Our Top Tips Published Fri 25 Oct 2019 by **Bex Pearce**](https://blog.carswellgould.co.uk/marketing-to-millennials) ## [![Placemaking Dutch Style](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_centraal_station_netherlands.jpg?width=690&name=carswell_gould_centraal_station_netherlands.jpg) Placemaking Dutch Style Published Thu 17 Oct 2019 by **Gareth Miller**](https://blog.carswellgould.co.uk/placemaking-dutch-style) ## [![Will innovation in AI mean the extinction of your marketing team?](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_innovation_AI_marketing.jpg?width=690&name=carswell_gould_innovation_AI_marketing.jpg) Will innovation in AI mean the extinction of your marketing team? Published Fri 4 Oct 2019 by **Gareth Miller**](https://blog.carswellgould.co.uk/will-innovation-in-ai-mean-the-extinction-of-your-marketing-team) ## [![Five top tips for taking a great idea and turning it into a great business](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_top_tips_marketing.jpeg?width=690&name=carswell_gould_top_tips_marketing.jpeg) Five top tips for taking a great idea and turning it into a great business Published Thu 1 Aug 2019 by **Edward Gould**](https://blog.carswellgould.co.uk/five-top-tips-for-taking-a-great-idea-and-turning-it-into-a-great-business) ## [![What is Libra? All you need to know about Facebook's new cryptocurrency](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_libra_facebook_cryptocurrency.jpg?width=690&name=carswell_gould_libra_facebook_cryptocurrency.jpg) What is Libra? All you need to know about Facebook's new cryptocurrency Published Tue 25 Jun 2019 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/what-is-libra-facebooks-new-cryptocurrency) ## [![How to create Buyer Personas for your business](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_buyer_personas.jpg?width=690&name=carswell_gould_buyer_personas.jpg) How to create Buyer Personas for your business Published Fri 21 Jun 2019 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/how-to-create-buyer-personas) ## [![How to improve the performance of your PPC campaigns](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_ppc_performance.jpg?width=690&name=carswell_gould_ppc_performance.jpg) How to improve the performance of your PPC campaigns Published Mon 10 Jun 2019 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/how-to-improve-your-ppc-campaigns) ## [![VR is bringing the construction industry to life](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_virtual_reality_construction.jpeg?width=690&name=carswell_gould_virtual_reality_construction.jpeg) VR is bringing the construction industry to life Published Tue 4 Jun 2019 by **Gareth Miller**](https://blog.carswellgould.co.uk/vr-is-bringing-the-construction-industry-to-life) - [« first](https://blog.carswellgould.co.uk/page/1) - [‹ previous](https://blog.carswellgould.co.uk/page/1) - [1](https://blog.carswellgould.co.uk/page/1) - [2](https://blog.carswellgould.co.uk/page/2) - [3](https://blog.carswellgould.co.uk/page/3) - [next ›](https://blog.carswellgould.co.uk/page/3) - [last »](https://blog.carswellgould.co.uk/page/3) ### About Carswell Gould is an award-winning, integrated creative comms agency, with over 25 years’ experience. A full suite of marketing communications, including strategy, brand, PR, social media, design and web is delivered for a huge range of clients that value creativity, passion and quality. ### Tweets ### Social [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/linkedin--white.svg)](https://www.linkedin.com/company/578165) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/twitter--white.svg)](https://twitter.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/youtube--white.svg)](https://www.youtube.com/user/CarswellGould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/facebook--white.svg)](https://www.facebook.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/behance--white.svg)](https://www.behance.net/carswellgould) ### Award-winning marketing communications ![CIPR awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/CIPR-logo.png) ![Excellence awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/excellence-logo.png) ![Hermes Creative](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/hermes-logo.png) ![Merit Winner 2018](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/merit-logo.png) ![Wirehive 100](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/wirehive-logo.png) Registered Address: Carswell Gould, 16 Brunswick Place, Southampton, SO15 2AQ Carswell Gould LLP trading as Carswell Gould, Registered number: OC333167 Registered in England and Wales, Gill Gould - Partner, Ed Gould - Partner, VAT No: 711737743 - [Terms and Conditions](https://carswellgould.co.uk/terms) - [Privacy Policy](https://carswellgould.co.uk/privacy-policy) - [Cookie Policy](https://carswellgould.co.uk/cookie-policy) - [GDPR Compliance](https://carswellgould.co.uk/gdpr-compliance-statement)