--- title: Insight and thinking from Carswell Gould | The business of marketing description: The business of marketing | Carswell Gould's Insights blog shares marketing communications, industry news, sales, customer success content and tips and guides, --- [![](https://blog.carswellgould.co.uk/hubfs/DontGoDark/CarswellGould_logo_white.png)](https://carswellgould.co.uk) Menu - [Home](https://carswellgould.co.uk) - [Solutions](https://carswellgould.co.uk/solutions) - [News](https://carswellgould.co.uk/news) - [Insights](https://blog.carswellgould.co.uk/) - [Case Studies](https://carswellgould.co.uk/our-work) - [Careers](https://carswellgould.co.uk/creative-marketing-agency-careers) - [Contact](https://carswellgould.co.uk/contact) # Carswell Gould Insights ## [What happens in Vegas doesn’t stay in Vegas! Our Creative Director's guide to HxGN LIVE 2022](https://blog.carswellgould.co.uk/what-happens-in-vegas-hxgn-live-global) #### Article Types - [All Article Types](https://blog.carswellgould.co.uk) - [Strategy](https://blog.carswellgould.co.uk/tag/strategy) - [Content & Media](https://blog.carswellgould.co.uk/tag/content-media) - [Web & Digital](https://blog.carswellgould.co.uk/tag/web-digital) - [The business of marketing](https://blog.carswellgould.co.uk/tag/the-business-of-marketing) ## [![15 examples of how 'doing the right thing' makes commercial sense](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_Gould_illustration_inspiration.jpg?width=690&name=carswell_Gould_illustration_inspiration.jpg) 15 examples of how 'doing the right thing' makes commercial sense Published Mon 14 Feb 2022 by **Gareth Miller**](https://blog.carswellgould.co.uk/15-examples-doing-the-right-thing-makes-commercial-sense) ## [![Why marketing is personalisation](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_fast_Moving.jpg?width=690&name=carswell_gould_fast_Moving.jpg) Why marketing is personalisation Published Tue 23 Nov 2021 by **Stuart Hunt**](https://blog.carswellgould.co.uk/why-marketing-is-personalisation) ## [![How in-person human connections are irreplaceable, now and forever](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_women_collaborating.jpg?width=690&name=carswell_gould_women_collaborating.jpg) How in-person human connections are irreplaceable, now and forever Published Thu 18 Nov 2021 by **Lizzie Walker-Arnott**](https://blog.carswellgould.co.uk/human-marketing-matters-0) ## [![Why human marketing matters more than ever (and how to implement it)](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_woman_lunch.jpg?width=690&name=carswell_gould_woman_lunch.jpg) Why human marketing matters more than ever (and how to implement it) Published Mon 8 Nov 2021 by **Lizzie Walker-Arnott**](https://blog.carswellgould.co.uk/human-marketing-matters) ## [![Interviewing Gareth Miller - Marketing lessons from the Covid-19 pandemic](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_gareth_miller_managing_director.jpg?width=690&name=carswell_gould_gareth_miller_managing_director.jpg) Interviewing Gareth Miller - Marketing lessons from the Covid-19 pandemic Published Mon 4 Oct 2021 by **Lizzie Walker-Arnott**](https://blog.carswellgould.co.uk/marketing-lessons-from-pandemic) ## [![How we can help you ](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_show_some_love.jpg?width=690&name=carswell_gould_show_some_love.jpg) How we can help you "Show Some Love' to your marketing Published Wed 10 Feb 2021 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/how-to-show-some-love-to-your-marketing) ## [![Ways to 'Show Some Love’ to your marketing, digital & creative teams](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_you_can_do_it.jpg?width=690&name=carswell_gould_you_can_do_it.jpg) Ways to 'Show Some Love’ to your marketing, digital & creative teams Published Wed 10 Feb 2021 by **Edward Gould**](https://blog.carswellgould.co.uk/ways-to-show-some-love-to-your-marketing-digital-creative-teams) - [1](https://blog.carswellgould.co.uk/tag/the-business-of-marketing/page/1) ### About Carswell Gould is an award-winning, integrated creative comms agency, with over 25 years’ experience. A full suite of marketing communications, including strategy, brand, PR, social media, design and web is delivered for a huge range of clients that value creativity, passion and quality. ### Tweets ### Social [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/linkedin--white.svg)](https://www.linkedin.com/company/578165) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/twitter--white.svg)](https://twitter.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/youtube--white.svg)](https://www.youtube.com/user/CarswellGould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/facebook--white.svg)](https://www.facebook.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/behance--white.svg)](https://www.behance.net/carswellgould) ### Award-winning marketing communications ![CIPR awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/CIPR-logo.png) ![Excellence awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/excellence-logo.png) ![Hermes Creative](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/hermes-logo.png) ![Merit Winner 2018](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/merit-logo.png) ![Wirehive 100](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/wirehive-logo.png) Registered Address: Carswell Gould, 16 Brunswick Place, Southampton, SO15 2AQ Carswell Gould LLP trading as Carswell Gould, Registered number: OC333167 Registered in England and Wales, Gill Gould - Partner, Ed Gould - Partner, VAT No: 711737743 - [Terms and Conditions](https://carswellgould.co.uk/terms) - [Privacy Policy](https://carswellgould.co.uk/privacy-policy) - [Cookie Policy](https://carswellgould.co.uk/cookie-policy) - [GDPR Compliance](https://carswellgould.co.uk/gdpr-compliance-statement)