--- title: Insight and thinking from Carswell Gould | Web & Digital description: Web & Digital | Carswell Gould's Insights blog shares marketing communications, industry news, sales, customer success content and tips and guides, --- [![](https://blog.carswellgould.co.uk/hubfs/DontGoDark/CarswellGould_logo_white.png)](https://carswellgould.co.uk) Menu - [Home](https://carswellgould.co.uk) - [Solutions](https://carswellgould.co.uk/solutions) - [News](https://carswellgould.co.uk/news) - [Insights](https://blog.carswellgould.co.uk/) - [Case Studies](https://carswellgould.co.uk/our-work) - [Careers](https://carswellgould.co.uk/creative-marketing-agency-careers) - [Contact](https://carswellgould.co.uk/contact) # Carswell Gould Insights ## [What happens in Vegas doesn’t stay in Vegas! Our Creative Director's guide to HxGN LIVE 2022](https://blog.carswellgould.co.uk/what-happens-in-vegas-hxgn-live-global) #### Article Types - [All Article Types](https://blog.carswellgould.co.uk) - [Strategy](https://blog.carswellgould.co.uk/tag/strategy) - [Content & Media](https://blog.carswellgould.co.uk/tag/content-media) - [Web & Digital](https://blog.carswellgould.co.uk/tag/web-digital) - [The business of marketing](https://blog.carswellgould.co.uk/tag/the-business-of-marketing) ## [![Discussing digital marketing strategy with Gareth Miller](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_Gould_collaborate_Marketing.jpg?width=690&name=carswell_Gould_collaborate_Marketing.jpg) Discussing digital marketing strategy with Gareth Miller Published Mon 27 Jun 2022 by **Gareth Miller**](https://blog.carswellgould.co.uk/discussing-digital-marketing-strategy-with-gareth-miller) ## [![15 examples of how 'doing the right thing' makes commercial sense](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_Gould_illustration_inspiration.jpg?width=690&name=carswell_Gould_illustration_inspiration.jpg) 15 examples of how 'doing the right thing' makes commercial sense Published Mon 14 Feb 2022 by **Gareth Miller**](https://blog.carswellgould.co.uk/15-examples-doing-the-right-thing-makes-commercial-sense) ## [![MUM's the word for the new search algorithm from Google.](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_Gould_Mums_the_world.jpg?width=690&name=carswell_Gould_Mums_the_world.jpg) MUM's the word for the new search algorithm from Google. Published Fri 4 Jun 2021 by **Giuseppe Sciascia**](https://blog.carswellgould.co.uk/mums-the-word-for-the-new-search-algorithm-from-google-and-its-powered-by-ai) ## [![Shifting your marketing efforts to digital](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_laptop_marketing_digital.jpg?width=690&name=carswell_gould_laptop_marketing_digital.jpg) Shifting your marketing efforts to digital Published Wed 13 May 2020 by **Gareth Miller**](https://blog.carswellgould.co.uk/shifting-your-marketing-efforts-to-digital) ## [![Wordpress vs Drupal. Which CMS best suits your needs?](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_CMS_Drupal_wordpress.jpg?width=690&name=carswell_gould_CMS_Drupal_wordpress.jpg) Wordpress vs Drupal. Which CMS best suits your needs? Published Thu 28 Nov 2019 by **Simon Perry**](https://blog.carswellgould.co.uk/wordpress-vs-drupal.-which-cms-best-suits-your-needs) ## [![How to improve the performance of your PPC campaigns](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_ppc_performance.jpg?width=690&name=carswell_gould_ppc_performance.jpg) How to improve the performance of your PPC campaigns Published Mon 10 Jun 2019 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/how-to-improve-your-ppc-campaigns) ## [![VR is bringing the construction industry to life](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_virtual_reality_construction.jpeg?width=690&name=carswell_gould_virtual_reality_construction.jpeg) VR is bringing the construction industry to life Published Tue 4 Jun 2019 by **Gareth Miller**](https://blog.carswellgould.co.uk/vr-is-bringing-the-construction-industry-to-life) ## [![What does Google+ shutting down mean for the marketing industry?](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_google_marketing.jpg?width=690&name=carswell_gould_google_marketing.jpg) What does Google+ shutting down mean for the marketing industry? Published Thu 31 Jan 2019 by **Hannah Bergman-Brown**](https://blog.carswellgould.co.uk/what-does-google-shutting-down-mean-for-the-marketing-industry) ## [![Get ready to use a secret weapon: The Application Programming Interface (API)](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/home%20control%20image%2012.jpg?width=690&name=home%20control%20image%2012.jpg) Get ready to use a secret weapon: The Application Programming Interface (API) Published Wed 4 Oct 2017 by **Giuseppe Sciascia**](https://blog.carswellgould.co.uk/get-ready-to-use-a-secret-weapon-the-application-programming-interface-api) ## [![The future of digital marketing by Carswell Gould strategic director Gareth Miller](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_phone_digital_marketing.jpeg?width=690&name=carswell_gould_phone_digital_marketing.jpeg) The future of digital marketing by Carswell Gould strategic director Gareth Miller Published Mon 6 Mar 2017 by **Bex Pearce**](https://blog.carswellgould.co.uk/the-future-of-digital-marketing-by-carswell-gould-strategic-director-gareth-miller) ## [![How to integrate social media into your marketing plan](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_social_media_facebook.jpeg?width=690&name=carswell_gould_social_media_facebook.jpeg) How to integrate social media into your marketing plan Published Wed 30 Sep 2015 by **Edward Gould**](https://blog.carswellgould.co.uk/how-to-integrate-social-media-into-your-marketing-plan) ## [![Nine vital steps for social media managers to build a powerful online community](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_social_media_powerful_community.jpeg?width=690&name=carswell_gould_social_media_powerful_community.jpeg) Nine vital steps for social media managers to build a powerful online community Published Wed 12 Aug 2015 by **Gareth Miller**](https://blog.carswellgould.co.uk/nine-vital-steps-for-social-media-managers-to-build-a-powerful-online-community) ## [![Five ways to up your digital game and improve business](https://5415767.fs1.hubspotusercontent-na1.net/hub/5415767/hubfs/carswell_gould_digital_marketing_business.jpeg?width=690&name=carswell_gould_digital_marketing_business.jpeg) Five ways to up your digital game and improve business Published Tue 5 May 2015 by **Edward Gould**](https://blog.carswellgould.co.uk/five-ways-to-up-your-digital-game-and-improve-business) - [1](https://blog.carswellgould.co.uk/tag/web-digital/page/1) ### About Carswell Gould is an award-winning, integrated creative comms agency, with over 25 years’ experience. A full suite of marketing communications, including strategy, brand, PR, social media, design and web is delivered for a huge range of clients that value creativity, passion and quality. ### Tweets ### Social [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/linkedin--white.svg)](https://www.linkedin.com/company/578165) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/twitter--white.svg)](https://twitter.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/youtube--white.svg)](https://www.youtube.com/user/CarswellGould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/facebook--white.svg)](https://www.facebook.com/carswellgould) [![](https://carswellgould.co.uk/sites/all/themes/carswellgould/img/social/new/behance--white.svg)](https://www.behance.net/carswellgould) ### Award-winning marketing communications ![CIPR awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/CIPR-logo.png) ![Excellence awards](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/excellence-logo.png) ![Hermes Creative](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/hermes-logo.png) ![Merit Winner 2018](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/merit-logo.png) ![Wirehive 100](https://5415767.fs1.hubspotusercontent-na1.net/hubfs/5415767/Carswell_Gould_February2019/Images/wirehive-logo.png) Registered Address: Carswell Gould, 16 Brunswick Place, Southampton, SO15 2AQ Carswell Gould LLP trading as Carswell Gould, Registered number: OC333167 Registered in England and Wales, Gill Gould - Partner, Ed Gould - Partner, VAT No: 711737743 - [Terms and Conditions](https://carswellgould.co.uk/terms) - [Privacy Policy](https://carswellgould.co.uk/privacy-policy) - [Cookie Policy](https://carswellgould.co.uk/cookie-policy) - [GDPR Compliance](https://carswellgould.co.uk/gdpr-compliance-statement)