When it comes to making it happen your team is the key driver. Listening to all the brilliant marketing people we work with from all over the world from every kind of business has helped us compile a list of ideas for business and marketing leaders.
You can use these tips to show a little love to the people that matter most and get more from their teams in super positive ways.
Empower them with the best tools for the jobGive your teams access to the tech services, asset libraries and software they really need to do their job to the best of their abilities. Assets such as LinkedIn Learning, Shutterstock, Grammarly, Adobe Creative Suite, HubSpot will help your them to excel.
Write killer briefs to get aheadAs more work is done remotely, more effort needs to be put into briefing. We use online brainstorming workshops to kick off key projects and to make sure all key delivery team members have the opportunity to access all the information on offer - this avoids wasted time and frustration later. Also, don’t forget to hit the record button, it’s a great way to capture every bit of information for everyone to access.
Show some love with structured feedback
A killer of many marketing relationships is the assumption that people can read your mind - trust me, we can’t. That's why a great way to ‘show some love’ to your marketing team is to ensure they always have structured feedback to work to. You can do it online or in writing, but running a 360 degree feedback session allows team members to properly understand your needs and work more productively for you and the business.