Here's why marketing workshops are so important and how they work.
Businesses are often scared of the words ‘marketing strategy’. It’s very easy to focus solely on activity – just doing anything. However, this very rarely gets results. This is where the Carswell Gould marketing workshop comes in: a hands-on approach to marketing, involving your whole team and a way to give your tactics meaning, boost results and gain real value from your efforts!
Our team of marketing experts have held plenty of workshops over the years for new and existing clients and we believe they are the best way to guide your team through the process of developing a brand and marketing strategy that strongly reflects your mission as a business.
So, what does a Carswell Gould marketing strategy workshop involve?
Determining your business’ vision and mission statement
A strong vision and mission statement provides a focal point that helps to align everyone with your business, ensuring that everyone is working towards a single purpose. This also helps to increase efficiency and productivity.
Clarify your purpose and your unique selling point (USP)
Your USP is your key differentiator and the reason your customer will buy from you instead of a competitor. It’s also an important part of your marketing strategy for attracting new customers.
This is a simple but useful framework for analysing your organisation's strengths, weaknesses, opportunities, and threats. It helps you to build on what you do well, to address what you're lacking, to minimise risks, and to take the greatest possible advantage of chances for success.
Defining your target audience and buyer personas
By clearly identifying target audiences, it becomes easier to capture someone's attention because their needs and goals are front and centre. If you’re a new business, this process can take time, research and tweaking but it provides valuable insight into the needs and motivations of potential customers. And don’t worry, we’re here to help you!
A review of your competitors
Most businesses end up looking at their marketing and growth planning from an internal perspective. But, a competitor analysis is important as you need to understand what your competitors are doing better than you. It's even more important to put yourself in your customers' shoes and look at things from their perspective.
Identifying your editorial pillars and creating a communications plan/calendar
Each piece of content you create needs to sit within at least one of your categories (editorial pillars). These categories ensure you’re always talking about your main themes in a way that is consistent and considered.
We know this all sounds like a lot, but that’s what we are here for. We will work with your team to develop a clear marketing communications plan which reflects all of the points covered in the workshop, and it doesn’t have to stop there. Our team of experts can be by your side throughout the whole process and even produce your marketing communications materials for you if your team is unable to. Get in touch today to discuss this further, we’d love to hear from you.